Our Process
A Clear Route From First Conversation to Launch
Every AL Digital project follows a structured, collaborative process. You'll know what happens next, what we need from you and how each stage moves the work towards launch.
Six clear stages
Discover → Plan → Design → Build → Launch → Support
One project-delivery framework. Detailed tasks sit within each stage, so you can see where decisions, feedback and handover belong.
- 01
Discover
Understand the business, customers, goals and challenges.
Business introduction and requirements discussion establish what needs to improve. - 02
Plan
Agree the scope, priorities, functionality, integrations and timeline.
Proposal and quotation set out the roadmap and investment; approval, agreement, deposit and scheduling are confirmed before delivery. - 03
Design
Shape the customer journey, layout and visual direction.
Client feedback and agreed design revisions refine the experience before the build progresses. - 04
Build
Create the website, bookings, forms, automations and integrations in the agreed scope.
Testing, client review and agreed refinements check the important journeys and team handoffs. - 05
Launch
Complete final testing, domain connection and deployment checks.
Training, documentation, access credentials and handover help your team use the delivered system. - 06
Support
Keep the digital experience current as the business evolves.
Optional hosting, maintenance, updates, monitoring and improvements follow the agreed support scope.
Before a project is agreed, pre-project discovery helps clarify the business need and proposal. It is the starting conversation, not a separate delivery process.
Why Our Process Works
Structure creates room for better work.
Every project follows a structured approach which reduces delays, improves communication and ensures each solution is built around the client's objectives rather than assumptions.
Clear stages also make feedback more useful. Decisions are made at the right time, responsibilities stay visible and everyone understands how the project is progressing.
Start a conversation
Let's Build Something Exceptional
Arrange a discovery conversation to discuss your business, objectives and the right digital route forward.